Tired of Your Marketing Agency?
Most agencies treat you like a number. They lock you into contracts, own your assets, and give you zero visibility. We fixed that.
Locked In
Locked into a website you don't own. If you leave, you lose everything.
Black Box
No idea where your money actually goes. Just a monthly bill and vague reports.
Junior Reps
Handed off to a junior account manager who doesn't know HVAC from a hole in the ground.
Generic Plans
Generic strategy that ignores HVAC seasonality. One size fits all (poorly).
Why Partner With Ductwork?
We're more than just another vendor. We're entrenched teammates fully invested in your growth.
Exclusively for HVAC companies with >$1M ARR ready to grow 20-30% YoY.
The Generalist
Freelancer / Small Shop
Knows theory but lacks HVAC specific hands-on data.
Order taker. Does what you ask, even if it's wrong.
Short-term execution. Often leaves you to sustain changes alone.
The Big Box Agency
Volume Based
Executes work, but treats you like a number. High churn.
Set it and forget it. Limited collaboration or custom strategy.
Creates dependency. You rent their platform/assets.
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Ductwork Marketing
Growth Partner
10+ years in HVAC and home services. 7M+ leads generated for partners. We've done this before.
Strategic partner, not order taker. We tell you what you need to hear, not what you want to hear.
You own everything—your website, your data, your rankings. Leave anytime and take it all with you.
All We Do Is HVAC Marketing.
We understand the rhythm of your business. October is for prep, January is for service agreements, and July is for maximizing demand. We don't just run ads; we engineer growth.
Search Marketing Only
We don't do billboards. We don't do social media management. We focus exclusively on high-intent search traffic.
Market Exclusivity
When you partner with us, we lock out your competitors in your service area. We go all in on you.
Data Transparency
We track ROI by channel to see exactly which leads convert to sales. No vanity metrics.
Who We Work With
We're not for everyone. We're a specialized partner for established HVAC businesses that are ready to scale. We turn down more clients than we accept to ensure we can deliver exceptional results for our partners.
Our Ideal Partner:
$1M+ Annual Revenue
You have an established business and processes in place to handle growth.
Growth Mindset
You want to grow 20-30% YoY and are willing to invest in your success.
Ready to Scale
You have the capacity (or plan) to add trucks and techs as leads increase.
Built by Home Services Experts, Not Salespeople.
"I'm Shane Dutka. I've spent 10 years in home services and SEO, generating over 7 million leads across multiple industries. I specialize in site rebuilds and turnarounds that drive real revenue. Now I'm 100% focused on HVAC. When you work with Ductwork, you work directly with me."
How We Grow HVAC Companies
We don't sell packages. We build comprehensive search strategies designed to capture leads at every stage of the funnel.
SEO
Organic rankings for high-intent searches like 'AC repair'.
SEO For HVAC CompaniesGoogle Ads
Paid search focused on cost per booked job.
PPC For HVAC CompaniesProgrammatic SEO
Scalable easy to manage content strategy that integrates seasonality, business data, and weather data.
Programmatic SEO For HVACWeb Design & Development
Conversion-focused websites that you own.
Web Design For HVAC CompaniesConversion Optimization
Turning more of your existing traffic into booked jobs.
CRO For HVAC CompaniesCopywriting
Persuasive copy that speaks directly to homeowners' pain points.
Copywriting For HVAC CompaniesOffer Creation
Structuring irresistible offers that drive immediate action.
Offer Creation For HVAC CompaniesROI Analysis
Deep dive analytics to understand true marketing performance.
ROI Analysis For HVAC CompaniesBlog Writing
Educational content that builds authority and organic traffic.
Blog Writing For HVAC CompaniesLinkbuilding
High-quality backlinks to boost your domain authority.
Link Building For HVAC CompaniesTechnical SEO
Optimizing site structure and speed for better rankings.
Technical SEO For HVAC CompaniesWebsite Maintenance
Keeping your site secure, fast, and up-to-date.
Website Maintenance For HVAC Companies
How We Track ROI And Report On Results.
No vanity metrics. We report on what actually drives revenue—and tie it back to every marketing dollar you spend.
Share of Voice
See how you stack up against competitors in your market
Leads by Channel
Know exactly which channels generate sales-qualified leads
CRM Integration
Syncs with ServiceTitan, Housecall Pro, and others
Revenue Attribution
Track marketing spend all the way to closed jobs
How To Get Started?
Do You Qualify?
$1M+ ARR. 20%+ YoY growth target. Ready to handle more leads.
Book a Call
Get to know each other. No pitch. Just a conversation.
Deep Dive Audit
Follow-up call with a bespoke audit & growth plan. See exactly what's holding you back.
30-minute call. No pitch. Just actionable insights.
We only take on one HVAC company per market. Check if yours is available.
Month-to-Month
No long-term contracts. Stay because it's working.
You Own Everything
Your website. Your data. Your rankings.
Transparent Pricing
Ad spend and management fees are always separate.
One Client Per Market
We don't work with your competitors.