Content Marketing

Expert Articles That Build
Authority & Traffic

Consistent, high-quality blog posts that answer homeowner questions and rank for long-tail keywords.

100% HVAC Focused One Client Per Market Month-to-Month

What's Included

A done-for-you content engine that keeps your site fresh and relevant.

Content Creation
Topic Research
Finding the exact questions homeowners in your area are asking.
Expert Writing
Articles written by US-based writers who understand HVAC systems.
SEO Optimization
Proper headings, keywords, and meta descriptions for every post.
Image Selection
Sourcing high-quality stock or custom graphics to break up text.
Internal Linking
Connecting new posts to your service pages to boost their rankings.
Promotion & Strategy
Content Calendar
A clear roadmap of what we're publishing and when.
Social Sharing
Snippets ready to be shared on your Facebook and GMB profiles.
Quarterly Audit
Reviewing performance and pruning low-performing content.
Our Process

How The Service Works

We handle the entire content lifecycle, from idea to published post.

1. Keyword Mapping

We identify the questions your customers are asking Google (e.g., 'Furnace making rattling noise'). We map these topics to specific months based on seasonality.

1. Keyword Mapping

2. Writing & Optimization

Our writers draft the content. It's not just fluff; it's helpful, structured information that positions you as the expert. We optimize it for readability and SEO.

2. Writing & Optimization

3. Review & Approval

You get a chance to review the articles before they go live. We make any edits you request to ensure the tone fits your brand perfectly.

3. Review & Approval

4. Publishing & Reporting

We upload the post to your site, format it beautifully, and hit publish. We track how much organic traffic each post brings in over time.

4. Publishing & Reporting

Meet Your Ductwork Team

The team supporting blog writing for HVAC companies.

Shane Dutka

Shane Dutka

Founder & CEO

Amy Sinter

Amy Sinter

Content Manager

Steph Brunn

Steph Brunn

SEO Lead

Ben Timmons

Ben Timmons

Technical Lead

Teddy Lorson

Teddy Lorson

Paid Lead

Blog Writing FAQs