10 Years in Home Services. Now 100% Focused on HVAC.
Ductwork Marketing exists because HVAC companies deserve better than cookie-cutter playbooks and order-taker agencies.
The Quick Version
"I'm Shane Dutka. I've spent 10 years in SEO and home services—building brands, growing sites to millions of visits, generating over 7 million leads. Now I run Ductwork Marketing: a small agency that only works with HVAC companies. One client per market. No hand-offs. You work directly with me."
Shane Dutka
Founder, Ductwork Marketing
How I Got Here
I've spent the last decade in SEO. I've built brands from scratch, grown sites to millions of visits per year, and led organic acquisition at scale. As VP of SEO for a large home services company, I was responsible for generating over 7 million leads across HVAC, pest control, solar, and home warranty.
What I Saw
In that role, I worked alongside agencies—and saw how most of them operated. They locked clients into long contracts. Built on proprietary platforms so you couldn't leave. Charged premium fees for cookie-cutter playbooks. Treated every client the same regardless of market or goals.
The Real Problem
Most agencies aren't strategic. They don't advise on business decisions. They don't understand your market, your seasonality, or your margins. They just run the same playbook and collect their fee. Order takers, not partners.
Why Ductwork?
I started Ductwork to do it differently. One vertical. One client per market. Actual strategy—not just execution. No lock-ins. No junior AMs. Just results.
What Makes Ductwork Different
Things I Stand By
Transparency over spin
"You should know exactly where your money goes. No hidden fees. No black-box reporting."
Ownership over dependency
"Your website, your data, your rankings. If we stop working together, you keep everything."
Results over activity
"I don't measure success in blogs posted or emails sent. I measure it in leads and installs booked."
Meet Your Ductwork Team
The team behind every HVAC marketing success story.
Shane Dutka
Founder & CEO
Amy Sinter
Content Manager
Steph Brunn
SEO Lead
Ben Timmons
Technical Lead
Teddy Lorson
Paid Lead