Irresistible Offer Creation

Offers That Make It
Impossible to Say No

Stop competing on price. We help you package your services into high-value offers that separate you from the "chuck in a truck."

100% HVAC Focused • One Client Per Market • Month-to-Month

What's Included

A strategic overhaul of how you price, package, and present your services.

Strategy & Structure
Market Analysis
Analyzing competitors to find gaps where you can be the premium choice.
Bundle Creation
Packaging services (e.g., 'Winter Ready Bundle') to increase average ticket.
Guarantee Formulation
Creating bold guarantees that reverse risk (e.g., 'Fixed Right or It's Free').
Pricing Strategy
Psychological pricing tactics to make your prices feel like a bargain.
Bonus Stack
Adding high-perceived value bonuses to sweeten the deal.
Presentation
Offer Copywriting
Writing the sales script that sells the value, not just the parts.
Visual Assets
Designing badges, coupons, and graphics to make the offer pop.
Landing Page Integration
Setting up dedicated pages to test and sell the new offers.
Our Process

How The Service Works

We turn your commodity service into a unique opportunity.

1. Deconstruction

We look at everything you currently offer. We break it down into components to see where the real value lies and what's currently being overlooked or undervalued.

1. Deconstruction

2. Value Stacking

We build the 'Grand Slam' offer. We add guarantees, bonuses, urgency, and scarcity to create a package that feels worth 10x the price you ask.

2. Value Stacking

3. Naming & Branding

We give your offer a name. Instead of 'AC Tune-up', it becomes the '21-Point System Rejuvenation'. Names create perceived value and differentiation.

3. Naming & Branding

4. Deployment

We launch the offer across your marketing channels—website, email, and ads—and track the uptake to refine the messaging.

4. Deployment

Meet Your Ductwork Team

The team supporting offer creation for HVAC companies.

Shane Dutka

Shane Dutka

Founder & CEO

Amy Sinter

Amy Sinter

Content Manager

Steph Brunn

Steph Brunn

SEO Lead

Ben Timmons

Ben Timmons

Technical Lead

Teddy Lorson

Teddy Lorson

Paid Lead

Offer Creation FAQs