Programmatic SEO

Scale Your Reach With
Data-Driven Content

A scalable, easy-to-manage content strategy that integrates seasonality, business data, and weather patterns to capture every possible search variation.

100% HVAC Focused One Client Per Market Month-to-Month

What's Included

Thousands of unique, high-quality pages generated automatically based on real-world data triggers.

Data Integration
Weather Triggers
Content that adapts based on local weather forecasts (e.g., 'Emergency Heat Repair' pages boost during freezes).
Service Area Expansion
Automatically generating pages for every neighborhood and zip code in your territory.
Business Data Sync
Live integration with your CRM to showcase real-time availability or recent jobs.
Competitor Analysis
Monitoring competitor gaps and automatically creating pages to fill them.
Technical Execution
Template Design
High-converting page templates designed for programmatic scaling.
Internal Linking
Smart automated internal linking structures to pass authority efficiently.
Indexation Management
Strategies to ensure Google indexes thousands of pages without crawl bloat.
Schema Automation
Dynamic schema markup for every generated page.
Our Process

How The Service Works

We automate the heavy lifting of SEO while keeping the quality high.

1. Data Modeling

We map out all the variables that matter to your customers: location, problem type (e.g., 'not cooling'), system type (e.g., 'heat pump'), and urgency.

1. Data Modeling

2. Template Engineering

We build flexible, high-performance code templates that can dynamically insert relevant content without looking like 'robot text'.

2. Template Engineering

3. Dataset Integration

We connect external APIs (Weather, Google Maps) and internal data to populate your pages with helpful, real-time information.

3. Dataset Integration

4. Gradual Rollout

We release pages in batches to monitor indexation rates and user engagement, ensuring we build authority safely.

4. Gradual Rollout

Meet Your Ductwork Team

The team supporting programmatic SEO for HVAC companies.

Shane Dutka

Shane Dutka

Founder & CEO

Amy Sinter

Amy Sinter

Content Manager

Steph Brunn

Steph Brunn

SEO Lead

Ben Timmons

Ben Timmons

Technical Lead

Teddy Lorson

Teddy Lorson

Paid Lead

Programmatic SEO FAQs