Advanced Analytics & ROI

Know Exactly Where Every
Dollar Goes

No more vanity metrics. We track calls, forms, and revenue to prove marketing ROI down to the penny.

100% HVAC Focused • One Client Per Market • Month-to-Month

What's Included

Total transparency into your marketing performance.

Tracking Infrastructure
Call Tracking
Recording and listening to calls to qualify leads and coach your team.
Dynamic Number Insertion
Showing different phone numbers to track organic vs. paid leads.
Form Tracking
Capturing every submission with source attribution.
CRM Integration
Connecting marketing data directly to ServiceTitan or Housecall Pro.
Analysis & Reporting
Revenue Match
Matching marketing leads to closed invoices to calculate true ROI.
Cost Per Lead Analysis
Breaking down CPL by channel (Google Ads, SEO, Programmatic).
Live Dashboard
24/7 access to your performance metrics in real-time.
Monthly Strategy Calls
Deep dive meetings to review the numbers and plan next steps.
Our Process

How The Service Works

We connect the dots between clicks and cash.

1. Integration Setup

We install tracking pixels and call tracking numbers on your site. We integrate with your CRM (ServiceTitan, Housecall Pro, etc.) to ensure data flows seamlessly.

1. Integration Setup

2. Data Collection

We let the campaigns run. Every click, call, and form fill is logged with its source. We listen to calls to verify lead quality.

2. Data Collection

3. Revenue Matching

At the end of the month, we match the leads we generated to the jobs you booked and closed. We see exactly how much revenue each channel produced.

3. Revenue Matching

4. Optimization

We double down on what's making money and cut what isn't. You get a report showing 'Spend $1, Make $10' clarity.

4. Optimization

Meet Your Ductwork Team

The team supporting ROI analysis for HVAC companies.

Shane Dutka

Shane Dutka

Founder & CEO

Amy Sinter

Amy Sinter

Content Manager

Steph Brunn

Steph Brunn

SEO Lead

Ben Timmons

Ben Timmons

Technical Lead

Teddy Lorson

Teddy Lorson

Paid Lead

ROI Analysis FAQs